SA Company

At SA Company⎯also known formerly as SA Fishing⎯ my journey with the organization encompassed a diverse range of responsibilities spanning from its inception. Among these, one of my most notable achievements was spearheading the Product Design and Development division for not only SA Company, but also their sub-brand Alpha Defense Co.

The hallmark of our success emerged in the form of our flagship product, Face Shields®. I take immense pride in having played a pivotal role in its creation, with my contributions extending to the vibrant and distinctive designs that have come to define the brand. Many of the enduring Face Shield® designs in circulation today bear my creative imprint and are now protected under the company's copyright.

Beyond the development of our flagship product, I embarked on the inception-to-completion journey of various product lines for the brand, including board shorts, socks, boxers, fanny packs, trapper hats, and beanies, among others. Each of these ventures involved meticulous attention to detail, encompassing the rigorous process of sample development and product testing, a commitment that spanned an average of six months for each line. Simultaneously, I undertook the complex task of overseeing factory operations and collaborating closely with production artists on every project.

Furthermore, I was responsible for creating and adapting patterns to ensure a harmonious consistency across all our product lines, a feature that resonated strongly with our discerning customer base. This meticulous attention to detail contributed significantly to our brand's popularity and reputation for quality and coherence.

Lifestyle Images of ProduceD Product Lines

ProduceD Product Lines

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