Flextraordinary Productions is the portfolio of brands owned by 7-time 212lb Mr. Olympia champion, Flex Lewis. The company has a dynamic range of brands, each with its unique identity and purpose.

Aurigemma Collective helped evolve several of the brands in their portfolio, but also designed and developed 4 websites for the company–Flex Lewis, Dragon’s Lair Gym, CLTR, and Straight Outta The Lair.

In addition to the website designs, other services such as Creative Consultation, Brand Strategy and Apparel Planning & Product Development were provided.